1Rep
1Rep is the operating system for medical sales — and the intelligence layer that will connect a $185 billion industry for the first time.
lewis@1repapp.com
Founding Team
1Rep was built by a founder who saw the problem and a rep who lives it. Lewis built the product. Conor sells medical devices for Stryker and uses 1Rep in his actual territory every single day. The product is not inspired by the field. It is built from inside it.
The Problem
Every medical sales representative in the United- States is flying blind.
They carry $500K+ of product in their car and manage their territory in a notebook.
Disconnected Apps
Every tool a rep uses lives in a different app. Nothing is connected. Territory intelligence exists only in their head — and walks out the door when they leave.reat product starts with a great user experience.
3+ Credentialing Portals
A lapsed credential means no hospital access. No hospital access means no cases. No cases means no commission. Reps manage three separate credentialing portals manually — with no alerts, no dashboard, and no safety net.
0 Territory Intelligence
Who are the surgeons in that OR? What products are they using? Who do they trust? Who has influence over the VAC? Reps answer these questions the same way they did in 1985 — by asking around.
One upload
Every credential a rep owns lives in 1Rep. Uploaded once. Accessible everywhere.
Real-time alerts
30, 14, 7, and 1-day expiry warnings across every platform a rep is enrolled in.
The source of truth
Once every rep's file lives in 1Rep, we hold what no incumbent does — the reps themselves.
The Wedge
Credentialing is broken. That is our way in.
Symplr. Intellicentrics. Green Security. Plus dozens of regional systems. Every rep manages multiple logins across multiple portals — uploading the same vaccination records, background checks, training certificates, and licenses over and over again. These platforms exist to unlock a door. Nothing more.
1Rep App
The Solution.
The most valuable tool ever built for a medical sales rep.
19,469 Verified Facilities
The largest verified healthcare facility database in the United States.
Every Physician. Found.
Every licensed physician in America. Searchable by specialty and location.
Intelligence Delivered Daily
Real-time industry news and competitive intelligence before you walk in.
Rep Network
The only professional network built exclusively for medical device sales.
Credentialing gets a rep in the door. Everything else is why they never leave.
AI
Rep Brain
The first AI field assistant trained exclusively for medical sales.
Rep Brain knows your hospitals, your surgeons, your credentials, and your competitive landscape. Ask it anything. It answers like a colleague who has worked your territory for ten years.
Territory intelligence
Finds surgeons by specialty via the federal NPI registry. Briefs you on any facility before you walk in.
Clinical fluency
IFU comparisons, indications, contraindications, FDA recalls — sourced and cited, not guessed.
Compounds daily
Every conversation, territory, and correction makes Rep Brain smarter for every rep on the platform.
Rep Brain gets smarter with every use
Through context learning & network intelligence
Competitive Landscape
Built for the rep—not the reporting layer. Here is where 1Rep compounds an advantage.
Built for the rep, not the home office
Unified credential management
AI trained for medical sales
Verified facility database
Physician search via NPI registry
Rep-to-rep professional network
Mobile-first field experience
Traction
Our co-founder uses 1Rep in his live Stryker territory every single day. The product is proven in the field before it has launched publicly.
Market Opportunity
1Rep is the wedge.
The infrastructure is the business.
SOM
$59M — The rep tool
119,000 medical sales reps in the US at $499/year. This is the wedge — the product that gets 1Rep into every territory in America and makes everything after it inevitable.
SAM
TAM
$5B+ — The standard
RBES — the Rep Brain Engineering Standard — becomes how the industry structures medical device knowledge. Manufacturers license it. Hospital value-analysis committees evaluate against it. Every healthcare AI that needs verified device intelligence sources it from us. This is FHIR for medical device knowledge, and 1.5M+ medical sales reps globally sit on top of it.
Vision
This is not a CRM.
This is the intelligence infrastructure for a $185 billion industry.
Every tool a medical sales rep touches today is an island. Credentialing does not talk to expenses. Expenses do not talk to CRM. CRM does not talk to clinical evidence. Nobody owns the layer that connects them — because nobody has ever had the reps.
We start with the best tool a rep has ever been given. We become the credentialing standard. We end as the knowledge layer the entire industry runs on.
Raising
$1.5M
Frequently Asked Questions
We have heard every question. Here are the ones that matter most.
Why can't Salesforce or Veeva just build this?
What stops a well-funded competitor from copying this?
Why will reps pay $499 per year?
What is the path to enterprise?
Why now?